Anuga 2027 – Cologne, Germany
Overview
Anuga is the world’s leading trade fair for food and beverage and the biggest-ever business and innovation platform for the global food industry. Known as the largest and most important food and beverage exhibition in the world held since 1919, Anuga is now held every two years in Cologne, Germany. The name is an abbreviation for General Food and Beverage Exhibition and since its inception in 1951 it has taken on a central role in the Food and Beverage industry.
The event hosted over 8,000 exhibitors from 110 countries and welcomed 145,000 trade visitors from more than 190 nations in its most recent edition, achieving a 3.6 percent increase compared to previous edition. With 94 percent internationality on exhibitor side, Anuga solidifies its position as more international than ever. The venue Koelnmesse in Cologne spans some 284,000 square metres across multiple halls.
Global platform: Over 7,900 exhibitors from 118 nations and approximately 140,000 industry visitors from 200 countries in peak years, with forecasts exceeding 165,000 visitors and 7,000 exhibitors for upcoming edition.
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Business and innovation: Combination of exhibition, conference, and experience areas with profound insights into pioneering developments of industry.
United by Taste: New global brand identity under guiding principle United by Taste, where products, people and business ideas converge across markets, categories and cultures.
What Makes This Food Event Special
Anuga is not a consumer food festival but the key industry event for food and beverage, where global food world meets. It gathers over 7,500 exhibitors across 10 themed trade shows, including Anuga Taste Innovation Show, Anuga Organic, Halal and Kosher Markets, and Trend Zone.
10 trade shows under one roof: The fair is divided into Anuga Fine Food, Anuga Drinks, Anuga Chilled and Fresh Food, Anuga Meat, Anuga Frozen Food, Anuga Dairy, Anuga Bread and Bakery, Anuga Hot Beverages, Anuga Organic, and Anuga Out-of-Home Market, allowing targeted sourcing.
Innovation at scale: In recent edition 845 companies submitted over 2,250 new ideas entries for Anuga taste Innovation Show special event, and 64 products were commended in leading food innovation awards.
International sourcing: Over 7000 exhibitors from all sectors with audience anticipated to exceed 158,000 professionals, providing platform where you can skyrocket as worldwide sensation.
Cologne advantage: Hosting in Cologne, economic heart of Europe, strategically significant for international companies to enter and expand in European market, with public transport ticket included within city.
Food, Cuisine & Specialties
Anuga covers all product categories relevant to retail, gastronomy, and out-of-home market, with focus on trends such as plant-based, Good-4-U, protein-forward snacks, and international formats.
Bread and Bakery: International bread, bakery, and pastry innovations with focus on flavours, textures, colours and shapes.
Chilled and Fresh Food: Anuga Chilled and Fresh Food with 4,643 suppliers from 98 countries in past data, showcasing convenience, fresh-cut, and ready-to-eat.
Meat and Poultry: Premier platform for meat, sausage, game and poultry with latest innovations in processing and production.
Dairy: Cheese, milk, yogurt, and plant-based dairy alternatives.
Drinks: Soft drinks, juices, water, beer, wine, spirits, and functional drinks.
Frozen Food: Frozen Food Consumption hitting record high in Germany, with plant-based alternatives, international formats and protein-forward snacks increasingly central to manufacturer strategy.
Organic and Plant-Based: Dedicated sections for plant-based and meat alternatives with over 3,000 exhibitors from around world showcasing products in this segment.
Fine Food: Delicatessen, gourmet, and premium products from around world.
Chefs, Restaurants & Food Vendors
While Anuga is trade-only, it features top chefs, food creators, and restaurant concepts through special events and stages.
Exhibitor Chefs: Exhibiting companies bring corporate chefs demonstrating applications of their products for food service and retail.
Anuga HORIZON Conference: Inspiring conference where ideas were born, visions created, and course set for future, with speakers such as Oliver Frese from Koelnmesse, Sharon Cittone from Edible Planet Ventures, and Fabio Ziemßen from ZINTINUS.
Start-up Area: Anuga HORIZON Start-up area showcasing food trends with emerging brands.
Global Halal Conference: Side event at Anuga Halal Market located in concourse between Hall 2 and 4, with standard ticket and ticket with Anuga day pass options.
Trend Zone: Area where culinary trends are presented with tasting and live cooking.
Food Vendors: Over 8,000 companies unveiling latest innovations, from artisanal producers to global corporations.
Food Experience
The food experience at Anuga is designed for professional tasting, business development, and trend discovery rather than casual dining.
Taste Innovation Show: Special event with over 2,250 new ideas submitted, where visitors can taste award-winning innovations and 64 commended products.
Sampling: Professional tasting across halls, with exhibitors offering samples of fine food, drinks, dairy, meat, bakery, and frozen foods.
Cooking Demonstrations: Live demonstrations of food processing, bakery innovations, and beverage preparations.
Experience Areas: Interactive experience areas and speaker sessions planned at Anuga FoodTec with focus on technology.
Trend Discoveries: Trend Zone showcasing Good-4-U positioning, freezer case as innovation testbed, and protein-forward snacks.
Networking Tasting: Business tastings in meeting rooms and exhibitor stands for product evaluation.
Date & Schedule
Event Name: Anuga 2027 – Cologne, Germany
Organizer: Koelnmesse GmbH, Messeplatz 1, 50679 Cologne, Germany
Venue: Koelnmesse, Messeplatz 1, 50679 Cologne, Germany
Dates: October 9–13, 2027
Duration: 5 days, Saturday to Wednesday
Frequency: Every two years, biennial
Opening Hours: 10:00 a.m. to 6:00 p.m. daily based on previous editions, Saturday to Wednesday
Past Editions: October 7-11, 2023, October 4-8, 2025, next show October 9-13, 2027
Website: https://www.anuga.com/
Contact: +49 180 5 204220, anuga@visitor.koelnmesse.de
Ticket Shop: https://www.anuga.com/trade-fair/tickets/buy-tickets/
Theme: United by Taste campaign, connecting global food and beverage industry across markets, categories and cultures
Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.
Location & Venue
Koelnmesse is one of world’s largest exhibition centres, spanning 284,000 square metres of exhibition space, with modern halls, congress centre, and excellent transport links.
Halls: 10 themed trade shows distributed across halls, including Fine Food, Drinks, Chilled and Fresh, Meat, Frozen, Dairy, Bread and Bakery, Hot Beverages, Organic, and more.
Concourse: Anuga Halal Market located in concourse between Hall 2 and 4.
Congress Centre: Congress Centre North, Konrad-Adenauer-Saal for Anuga HORIZON Conference.
Facilities: Business centre, press centre, first aid, and extensive gastronomy for trade visitors.
Exhibition Space: 284,000 sqm with 7,972 exhibitors plus 8 percent growth in recent data, and 161,000 visitors from 190 nations.
Getting to the Event
By Train: Cologne Hauptbahnhof is main hub. From Hauptbahnhof take S-Bahn S6, S11, S12, S13 to Cologne Messe/Deutz station, then short walk to Koelnmesse entrance. Long-distance ICE trains connect Cologne with all major German and European cities. Entrance fee includes ticket within city of Cologne for public transport.
By Plane: Cologne Bonn Airport CGN is 15 km away. Take S-Bahn S13 to Messe/Deutz, or taxi 20 minutes.
By Car: Koelnmesse near A3 and A4 motorways. Follow signs for Koelnmesse. Parking areas P1 to P25 with shuttle service.
By Public Transport: Excellent public transport in Cologne, less complaints than Paris according to visitor reports. Entrance fee includes public transport ticket within city.
Where to Stay Nearby
Cologne fills completely during Anuga with over 145,000 trade visitors from more than 190 nations and 8,000 exhibitors from 110 countries.
Messe Vicinity – Deutz and Mülheim: Hotels within walking distance to Koelnmesse, ideal for exhibitors with early build-up.
City Center – Altstadt and Neustadt: Business hotels with direct S-Bahn connection to Messe in 10 minutes, close to evening networking venues and Rhine old town.
MedienHafen and Deutz: Upscale hotels, 15 minutes by public transport, popular with international delegations.
Airport Area: Hotels near Cologne Bonn Airport for international visitors.
Düsseldorf Overflow: Many visitors stay in Düsseldorf, 30 minutes by train, due to limited availability in Cologne.
Booking tip: Book at least 9 months in advance, use official Koelnmesse hotel booking service, choose refundable rates. If you start thinking too late, you might end up at very expensive hotels or at big distance from fair.
Things to Do Before or After the Event
Cologne Cathedral: UNESCO World Heritage site, iconic Gothic cathedral near Hauptbahnhof.
Rhine River Cruise: Short cruise along Rhine for relaxation after trade fair.
Old Town Altstadt: Traditional breweries serving Kölsch beer and local cuisine.
Chocolate Museum: Schokoladenmuseum near Rhine, interesting for food professionals.
Shopping: Schildergasse shopping street for leisure.
Day Trips: Day trip to Düsseldorf or Bonn for additional business meetings.
Restaurants & Local Food to Try
Cologne Cuisine: Himmel un Ääd, Rheinischer Sauerbraten, and Halve Hahn cheese sandwich.
Kölsch Beer: Local beer served in small Stange glasses in traditional Brauhaus.
International Food: Cologne offers diverse international restaurants due to multicultural population.
Food Service at Messe: On-site gastronomy with multiple restaurants and snack points in halls, plus exhibitor catering.
Fine Dining: Michelin-starred restaurants in city centre for business dinners.
Street Food: Food trucks and market stalls near Messe during event.
Dietary & Food Allergy Information
Anuga as food trade fair takes dietary requirements seriously, with extensive labelling and information.
Allergen Labelling: Exhibitors required to provide allergen information for samples in compliance with EU regulations.
Special Diets: Dedicated areas for organic, halal, kosher, vegan, vegetarian, and gluten-free products. Anuga Halal Market and Kosher sections clearly marked.
Organic: Anuga Organic trade show with certified organic exhibitors.
Halal and Kosher: Anuga Halal Market in concourse between Hall 2 and 4, and kosher products in dedicated area.
Plant-Based: Large selection of plant-based alternatives across Dairy and Meat halls.
Assistance: Staff at information counters can direct visitors to suitable exhibitors for specific dietary needs.
Ticket Information
Ticket shop for Anuga is open closer to event via Koelnmesse ticket shop. To access fair, trade visitors must register and verify their status, after which they receive digital or printable ticket. Anuga ticket includes public transport ticket within city of Cologne.
Pricing for upcoming edition not yet determined, cost of permanent tickets not yet determined. Therefore pricing from previous editions is used and converted to USD.
Day Ticket: USD 86.00. Price EUR 80.00 per day per visitor, standard ticket on site, one-day ticket costs 80 euros.
Discounted Day Ticket via Partner: USD 41.00. Price EUR 38 per day per visitor when booking meeting with Sunrise Ins, save EUR 42 per day compared to buying directly from Anuga.
Season Ticket: USD 97.00 to USD 162.00 estimated based on previous season tickets and pass pricing, valid for entire 5-day duration.
Catalogue: Included with some ticket types or available separately.
Trade Visitor Verification: Approval is prerequisite for any offers, entitles holder to one-day visit and can be ordered in pass portal.
Free Tickets: Sometimes you can get free tickets via exhibitor invitation, but not in case of Anuga, one-day ticket on site will cost 80 euros, though exhibitors may offer discount codes.
Official Event Information
Official Website: https://www.anuga.com/
Ticket Shop: https://www.anuga.com/trade-fair/tickets/buy-tickets/
Contact: +49 180 5 204220, anuga@visitor.koelnmesse.de
Organizer: Koelnmesse GmbH, Messeplatz 1, D-50679 Cologne, info@koelnmesse.de
Press Centre: Press Centre at Koelnmesse with extensive coverage, official news partner and podcast partner.
Brand Campaign: United by Taste campaign creating strong communicative framework constantly further developed on road to Anuga 2027.
Other Events: Anuga also in Bangkok and other food events around world.
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FAQ's
Who can attend Anuga and is it open to the general public?
Anuga is a trade fair for trade, gastronomy, and out-of-home market, with admittance type traders only. General public is not admitted, trade visitors must register and verify status as food processors, distributors, retailers, importers, and industry associations. Verification is prerequisite for ticket approval, ensuring highly targeted business environment with 145,000 trade visitors from more than 190 nations and 8,000 exhibitors from 110 countries in recent edition.
What are the 10 trade shows under Anuga?
Anuga consists of 10 themed trade shows under one roof: Anuga Fine Food for delicatessen and gourmet, Anuga Drinks for beverages, Anuga Chilled and Fresh Food for fresh and convenience, Anuga Meat for meat and poultry, Anuga Frozen Food for frozen, Anuga Dairy for dairy, Anuga Bread and Bakery for bakery, Anuga Hot Beverages for coffee and tea, Anuga Organic for organic, and Anuga Out-of-Home Market for food service. This structure allows efficient sourcing across 284,000 square metres.
How does Anuga support innovation and trends?
Anuga supports innovation through Anuga Taste Innovation Show with over 2,250 new ideas submitted and 64 products commended, Trend Zone showcasing Good-4-U, plant-based, and protein-forward snacks, and Anuga HORIZON Conference inspiring future with speakers from Koelnmesse, Edible Planet Ventures, and ZINTINUS. Over 7000 exhibitors showcase innovations, making freezer case function as innovation testbed as much as sales channel, with plant-based alternatives and international formats increasingly central.
Is public transport included in the ticket?
Yes, with entrance fee Anuga offers a ticket within city of Cologne for public transport, which visitors find advantageous compared to other fairs. You can use S-Bahn to Messe/Deutz station directly at fairgrounds. This inclusion reduces complaints about transport conditions and encourages sustainable travel, with less people complaining about public transport in Cologne than in Paris according to visitor feedback, and ticket can be used for entire duration of validity.
What is the best time to book hotels and tickets for Anuga?
For hotels, book at least 9 months in advance as Cologne fills completely with 145,000 visitors from 190 nations and 8,000 exhibitors, and if you start too late you might end up at expensive hotels or big distance from fair. For tickets, ticket shop opens closer to event date through Koelnmesse ticket shop, with early registration recommended for trade verification, and you can register for newsletter to stay up to date on ticket categories and admission prices, with official website publishing information.
