EuroShop 2029 – Düsseldorf, Germany

What to expect

EuroShop is the World’s No. 1 Retail Trade Fair and is recognized as an international trend barometer and innovation platform for investment in retail. It takes place every three years at the renowned Düsseldorf Exhibition Centre, one of the most modern and best-connected trade fair venues in Europe. Dating back to 1966, the expo witnessed the rise of consumerism with the introduction of supermarkets, department stores and then malls, and has a long history as global benchmark for retail innovation.

You can expect a comprehensive showcase of retail future across seven experience dimensions with fascinating diversity. The extensive showcase will attract over 81,000 professional retailers from over 140 nations who will bring inspiration, product novelties and knowledge spanning the seven dimensions of the show floor. In addition, the EuroShop experience will be boosted by the event’s guided tours, matchmaking program and lounge, as well as unique areas and awards.

For its anniversary edition, EuroShop celebrated its 60th anniversary with Global Retail Festival concept, bringing international retail world together for 22nd time with around 1,900 exhibitors from over 60 nations expected on more than 100,000 net square metres across 14 exhibition halls. At its peak, EuroShop boasted 2,368 exhibitors from 61 countries and 127,000 square metres of net exhibition space with record attendance of over 113,000 visitors.

Seven experience dimensions: POP Marketing, Expo and Event Marketing, Retail Technology including EuroCIS, Lighting, Visual Merchandising, Shop Fitting and Store Design, Food Tech and Energy Management, Food Service Equipment and Refrigeration.

Global retail festival: Thematically curated guided tours on premises as well as Store Tour to selected innovative store concepts in Düsseldorf.

Awards and recognition: Outstanding technological and design achievements recognised with renowned reta awards, EuroShop Retail Design Award, EXHIBITOR Magazine’s EuroShop Award as well as science award.

Event dates

Event Name: EuroShop 2029 – Düsseldorf, Germany

Organizer: Messe Düsseldorf GmbH, Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany

Venue: Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany

Dates: February 18–22, 2029

Duration: 5 days, Sunday to Thursday

Opening Hours: 10:00 to 18:00 daily, Sunday to Thursday from 10:00 to 18:00

Cycle: Every three years, leading international trade fair for retail sector, following date 2032

Website: https://www.euroshop-tradefair.com/

Contact: +49 211 45607605, euroshop@messe-duesseldorf.de

Ticket Shop: www.euroshop.de/2130, online only

Next Editions: EuroCIS will open its doors again from 16–18 February 2027 before EuroShop 2029

History: Dating back to 1966, 60th anniversary celebrated in 2026 edition

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

EuroShop takes place at Messe Düsseldorf, one of most modern and best-connected trade fair venues in Europe, located at Stockumer Kirchstraße 61. The venue offers more than 100,000 net square metres of exhibition space across 14 to 16 exhibition halls, with 1,076,000 sq ft.

Messe Düsseldorf serves as home for exhibition and editions are spaced every three years, which is a hidden strength. Exhibitors have much better chance to penetrate new markets effortlessly. The site provides modern glass façade main entrance and comprehensive service infrastructure.

14 exhibition halls: Total of 14 exhibition halls used for event in recent editions, with 16 halls used for seven experience dimensions.

Exhibition area: More than 100,000 net square metres, approx 127,000 square metres at peak with 127,598 square metres net in 2017 edition.

Seven dimensions layout: Halls assigned according to seven experience dimensions for efficient visitor navigation.

Congress facilities: Conference stages integrated into halls with free admission.

Full event programme

Seven stages are essential part of EuroShop and help make trade fair such valuable international meeting place for industry. The supporting programme comprises seven stages, numerous special areas, guided innovation tours and store tours of Düsseldorf.

Global Retail Festival: Anniversary concept with festival atmosphere, combining exhibition with city-wide store tours and cultural events.

Guided Tours: Thematically curated guided tours on premises covering retail technology, store design, lighting, and sustainability, plus Store Tour to selected innovative store concepts in Düsseldorf went down very well.

Awards Ceremonies: Renowned reta awards, EuroShop Retail Design Award, EXHIBITOR Magazine’s EuroShop Award as well as science award recognizing outstanding technological and design achievements.

Special Areas: Unique areas and lounges, matchmaking program and lounge, and innovation hubs showcasing future of retail.

EuroCIS Integration: Retail Technology dimension includes EuroCIS, leading platform for retail technology solutions.

Key speakers & keynote speakers

EuroShop Stages welcome industry experts on conference programme with focus on future of retail, technology, and sustainability.

Retail Leaders: CEOs and senior managers from global retail chains, including department stores, supermarkets, fashion retailers, and e-commerce leaders.

Technology Visionaries: Speakers from retail technology companies presenting IoT lighting, smart platforms, AI for retail, and payment systems.

Design Experts: Leading store designers, visual merchandisers, and lighting designers sharing insights on customer experience.

Sustainability Experts: Speakers on energy management, refrigeration, building automation, and sustainable store concepts.

Academia: Researchers presenting science award winning projects on consumer behavior and retail innovation.

Previous Highlights: Aurora Lighting unveiling new smart IoT lighting platform powered by Gooee at EuroShop, with presentations on platform approach to smart lighting.

Conference sessions & tracks

The advantages of EuroShop Stages include free admission with trade fair ticket, location in various halls, and language mostly English.

POP Marketing Stage: Signage, displays, outdoor communication, and point-of-purchase solutions.

Expo and Event Marketing Stage: Stand construction and equipment, brand communication, communication design.

Retail Technology Stage: Retail software, PoS technology, mobile solutions, eCommerce, payment systems, and EuroCIS innovations.

Lighting Stage: Systems, design, technology for retail lighting, including smart IoT lighting.

Visual Merchandising Stage: Display mannequins, fashion, and presentation techniques.

Shop Fitting and Store Design Stage: Store architecture, materials, and fixtures.

Food Tech and Energy Management Stage: Refrigeration, building automation, cooking and baking solutions, food service equipment, and energy management.

Session times & schedule

Session times run parallel to exhibition opening hours with free admission.

Daily Schedule: Conference sessions start shortly after hall opening and run throughout day until 30 minutes before hall closing, allowing visitors to combine exhibition visits with stage attendance.

Stage Programme: Seven stages operate simultaneously in different halls, each with curated agenda covering specific dimension.

Guided Tours: Scheduled at fixed times throughout day, with morning and afternoon tours for different themes.

Store Tours: Full-day tours to innovative store concepts in Düsseldorf, including transport and expert guidance, scheduled on specific days.

Award Ceremonies: Reta awards and design awards scheduled in evenings during event week.

Language: Sessions mostly in English to accommodate international audience from over 140 nations.

Ticket types & registration

Trade fair tickets are only available online at www.euroshop.de/2130. Book ticket easily and conveniently online, and it will be sent directly to smartphone. This means you can enter exhibition grounds without waiting and start visit right away.

Pricing for upcoming edition not yet announced, therefore pricing from previous editions is used and converted to USD.

Early Bird Day Ticket: USD 65.00. Price EUR 60 instead of EUR 80 until December 31 of previous year, to mark anniversary gift.

Regular Day Ticket: USD 86.00. Price EUR 80 regular.

Two-Day Ticket: USD 140.00. Price EUR 130 for two-day ticket, EUR 120 in 2023 edition.

Season Ticket 5-Day: USD 194.00. Price EUR 180 for season ticket, EUR 165 in 2023 edition, EUR 165 online and EUR 200 onsite in older data.

Catalogue: USD 49.00. Price EUR 45 for catalogue.

Student and Group: Reduced tickets available on request, with free tickets via exhibitor invitation codes guiding guests free of charge to EuroShop and right to stand.

All tickets include free admission to seven stages with trade fair ticket, interactive hall plan, EuroShop app, bookmarks, appointment scheduling and personalized recommendations.

Registration deadlines

Exhibitor Registration: Exhibitor registration opens approximately 18 months before event, with high participation expected. Around 1,900 exhibitors from over 60 nations will present solutions on more than 100,000 net square metres.

Ticket Shop Opening: Ticket shop goes online several months before event, with early bird discount until December 31.

Invitation Codes: Exhibitor visitor invitation codes available via My EuroShop portal under Visitor Invitations in Exhibitor Ticket Shop, with attractive net price per person.

Visitor Registration: Online registration required, tickets sent directly to smartphone for contactless entry.

Hotel Booking: Book at least 9 months in advance due to high demand with 81,000 professional retailers expected.

Exhibitor list & major companies

Here is what you can expect from EuroShop in numbers: 2,292 international exhibitors from 56 countries in one edition, 2,368 exhibitors from 61 countries and 127,000 square metres net in record edition, 2,038 exhibitors from 53 nations in 2011 edition with over 1.15 million sq ft, and around 1,900 exhibitors from over 60 nations expected in most recent edition.

Major companies include retail technology providers such as Aurora Lighting with smart IoT lighting platform, Gooee powering smart lighting, POS hardware and software vendors, shop fitting companies, lighting manufacturers, visual merchandising suppliers, refrigeration and energy management companies, and expo construction firms.

Retail Technology: Companies for retail software, PoS technology, mobile solutions, eCommerce, payment systems.

Shop Fitting: Leading shop fitters and store design firms presenting materials and concepts.

Lighting: Lighting systems, design, technology providers including smart IoT lighting.

POP Marketing: Signage, displays, outdoor communication specialists.

Expo and Event: Stand construction, brand communication, communication design.

Food Tech: Refrigeration, building automation, cooking and baking solutions, food service equipment.

Exhibition halls & floor plan

Exhibition covers total of 14 exhibition halls with more than 100,000 net square metres, approx 1,076,000 sq ft.

Dimension Assignment: Seven experience dimensions distributed across halls: POP Marketing, Expo and Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting and Store Design, Food Tech and Energy Management.

Hall Plan: Exhibitor and product database, interactive hall plan, EuroShop app and other services such as bookmarks, appointment scheduling and personalized recommendations available to prepare.

Main Entrance: Numerous visitors stream through main entrance with modern glass façade and large Welcome banner.

Special Areas: Unique areas and lounges, matchmaking program and lounge.

Past Layout: In 2017, total of 16 halls used for seven dimensions, with 15 halls in some editions spanning 559,700 sq ft.

Networking & business meetings

EuroShop is valuable international meeting place for industry with matchmaking program and lounge.

Matchmaking Program: Digital platform connecting exhibitors and visitors based on interests, with appointment scheduling and personalized recommendations.

Guided Tours: Thematically curated guided tours on premises as well as Store Tour to selected innovative store concepts in Düsseldorf, providing networking in small groups.

Lounges: Matchmaking lounge and exhibitor lounges for business meetings.

Store Tours: Tours to innovative store concepts in Düsseldorf city, combining inspiration with networking.

Awards Networking: Networking during reta awards, EuroShop Retail Design Award ceremonies.

App Features: EuroShop app and mag with networking features, bookmarks, and contact exchange.

Industry sectors & highlights

EuroShop covers entire retail value chain across seven dimensions.

POP Marketing: Signage, displays, outdoor communication for point-of-purchase.

Expo and Event Marketing: Stand construction, brand communication, communication design for trade fair and event industry.

Retail Technology: Retail software, PoS technology, mobile solutions, eCommerce, payment systems, including EuroCIS as leading retail technology platform.

Lighting: Systems, design, technology for retail lighting, enhancing customer experience.

Visual Merchandising: Display mannequins, fashion presentation, store windows.

Shop Fitting and Store Design: Store architecture, fixtures, materials, and complete store concepts.

Food Tech and Energy Management: Refrigeration, building automation, cooking and baking solutions, food service equipment, energy management and sustainability.

Food Service Equipment: Equipment for food service and hospitality within retail.

Event rules & visitor information

Trade Visitors Only: EuroShop is open to trade visitors from Sunday to Thursday daily from 10:00 am to 6:00 pm, admission only for professional visitors.

Online Tickets Only: Tickets only available online, sent directly to smartphone, allowing entry without waiting.

Photography: Allowed for private use, commercial photography requires exhibitor permission.

App Usage: EuroShop app free of charge, providing hall plan, exhibitor database, and appointment scheduling.

Code of Conduct: No harassment, follow staff instructions.

Safety: Follow safety instructions in halls with machinery.

Catalogue: Printed catalogue available for purchase.

How to get there

Address: Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany.

By Train: Düsseldorf Hauptbahnhof is main hub. From Hauptbahnhof take U-Bahn U78 or U79 to Messe Ost/Stockumer Kirchstraße, journey 15 minutes. Long-distance ICE trains connect Düsseldorf with all major German cities.

By Plane: Düsseldorf Airport DUS is 3 km away. Take bus 896 or taxi 5 minutes to Messe. Also connected via SkyTrain to airport.

By Car: Messe Düsseldorf near A44 motorway. Follow signs for Messe. Extensive parking areas.

By Bus: Bus lines 722, 896 stop at Messe.

Public transport & parking

Public Transport: Düsseldorf public transport Rheinbahn fully integrated. Messe Ost station directly at fairgrounds served by U78, U79 every 10 minutes during fair hours.

U-Bahn: Lines U78, U79 to Messe Ost/Stockumer Kirchstraße.

Bus: Lines 722, 896 to Messe.

Parking: Multi-storey car parks and open areas P1 to P5 with capacity for thousands, fee approximately USD 24 per day. Pre-booking recommended.

Shuttle: Free internal shuttle buses connect parking areas, entrances, and halls.

Taxi: Taxi ranks at all main entrances.

Airport Shuttle: SkyTrain from Düsseldorf Airport to Messe area.

Accommodation areas

Düsseldorf fills during EuroShop with over 81,000 professional retailers from over 140 nations and 1,900 exhibitors.

Messe Vicinity – Stockum and Lohausen: Hotels within walking distance to Messe Düsseldorf, ideal for exhibitors.

City Center – Altstadt and Stadtmitte: Business hotels with direct U-Bahn connection to Messe in 15 minutes, close to evening networking venues.

MedienHafen: Upscale hotels, 20 minutes by public transport, popular with international delegations.

Oberkassel: Trendy area with boutique hotels.

Airport Area: Hotels near Düsseldorf Airport for international visitors.

Booking tip: Use official Messe Düsseldorf hotel booking service, choose refundable rates, and book at least 9 months in advance.

Previous year’s highlights

Most recent edition celebrated 60th anniversary with Global Retail Festival concept sending strong impulses for tomorrow’s retail. For five days Düsseldorf was centre of global retail industry with 81,000 visitors to global retail festival. Seven stages welcomed industry experts on conference programme, as well as guided tours and store tours taking in innovative store concepts.

Record edition in 2017 achieved best result in 50-year history, boasting 2,368 exhibitors from 61 countries and 127,000 square metres net exhibition space, with record attendance over 113,000. The 2011 edition was largest ever at that time with 2,038 exhibitors from 53 nations on over 1.15 million sq ft to more than 106,000 visitors. In 2008, 1,600 exhibitors from over 50 nations and more than 90,000 trade visitors expected, with first-time exhibitors from Egypt and Lebanon.

Official registration & tickets

Only buy tickets via official shop at https://www.euroshop-tradefair.com/ to avoid counterfeit. Official tickets are digital with QR codes.

Ticket Shop: www.euroshop.de/2130, online only, book easily and conveniently online, sent directly to smartphone.

Pricing in USD for orientation based on previous editions: Early bird day ticket USD 65.00 instead of USD 86.00 until December 31, two-day ticket USD 140.00, season ticket USD 194.00, regular day ticket USD 86.00, 2023 edition 1-day USD 76.00, 2-day USD 130.00, season USD 178.00, catalogue USD 49.00.

Contact: +49 211 45607605, euroshop@messe-duesseldorf.de

App: EuroShop app free, available at www.euroshoptradefair.com/app, and EuroShop mag at www.euroshoptradefair.com/mag

Opening: Visitors welcome every day from Sunday to Thursday from 10:00 to 18:00