Fruit Logistica Trade Show 2027 – Berlin, Germany

What to expect

Fruit Logistica is the flagship international trade fair for the fresh produce sector and the leading global event for fruit and vegetable marketing. It takes place in Berlin and spans 26 to 27 halls, hosting more than 2,500 exhibitors from over 90 countries across 190,000 square meters of exhibition space. Its compact three-day schedule, highly targeted buyers, and maximized ROI are defining features that make it the most important business platform for the entire value chain.

You can expect a complete overview of the global fresh produce industry, from seed to point of sale. The exhibition is organized around four main categories: Fresh Produce, Machinery, Technology and Logistics, complemented by related segments such as Smart Agriculture, Publications, and Global Network. More than 90 percent of participants give a positive assessment of the event, and nine out of ten plan to take part in the next edition, underlining its role as a benchmark for progress and productivity.

Global sourcing: Meet growers, exporters, importers, and retailers from more than 135 countries, with strong representation from Europe, Latin America, Africa, Asia, and North America.

Innovation focus: The new Innovation Zone brings the entire innovation cycle together in one place, from the latest product idea to innovations that have already successfully established themselves on the market.

Business efficiency: Highly engaged booths bustling with activity, with sample counters where real selling happens over product tasting rather than through screens.

Knowledge transfer: Approximately 160 speakers across multiple stages, with forums, workshops, and networking events.

Event dates

Event Name: Fruit Logistica Trade Show 2027 – Berlin, Germany

Organizer: Messe Berlin GmbH, Messedamm 22, 14055 Berlin

Venue: Berlin ExpoCenter City, Messedamm, 14055 Berlin, Germany and CityCube Berlin

Dates: February 3 – 5, 2027

Duration: 3 days

Opening Hours for Exhibitors: From 7:30 a.m.

Opening Hours for Trade Visitors: Wednesday to Thursday 9 a.m. to 6 p.m., Friday 9 a.m. to 4 p.m.

Halls: Halls 1–27 and CityCube

Exhibition Space: 190,000 square meters across 26 halls

Website: https://www.fruitlogistica.com/

Contact: +49 30 30382318, fruitlogistica@messe-berlin.com

Admission: Trade visitors only, tickets available online only, no on-site ticket sales

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

Fruit Logistica takes place at Berlin ExpoCenter City, one of the most modern exhibition centers in Europe, located at Messedamm 22 in Berlin. The venue offers 27 halls plus CityCube, providing flexible space for large produce displays, heavy machinery for sorting and packing, and temperature-controlled areas for sensitive fresh produce.

The exhibition spans 27 halls with 2,675 exhibitors from 92 countries and regions showcasing their products and services to buyers and trade visitors from over 140 countries and regions in recent editions, covering every segment of the global value chain. The layout is optimized for efficient visitor flow, with clear signage, thematic routes, and dedicated areas for specific product groups.

Fresh Produce Halls: Core halls for fruits and vegetables, with country pavilions, large growers, cooperatives, and importers presenting seasonal availability and varietal innovations.

Machinery and Technology Halls: Heavy equipment for sorting, grading, packing, and processing, with live demonstrations of automation and robotics.

Logistics and Smart Agri Halls: Solutions for cold chain, transport, tracking, and precision agriculture.

CityCube Berlin: Hosts congress stages, innovation zones, and special events with auditorium seating.

Service Infrastructure: Information counters, first aid, business center, cloakrooms, and free Wi-Fi throughout.

Full event programme

The programme combines exhibition, technology, innovation, and networking, with a focus on practical solutions for the fresh produce industry. The new Innovation Zone in Hall 3.2 will be a central element, combining the FRUIT LOGISTICA Innovation Award, the newly expanded FRUIT LOGISTICA Innovation Showcases, and a dedicated Innovation Stage.

Innovation Zone – One Innovation Journey: From new to proven success, covering different stages of commercial development, ranging from recent market launches to solutions that have already demonstrated their value in commercial use.

FRUIT LOGISTICA Innovation Award: Recognises outstanding innovations in two categories: Fresh Produce for new products, varieties or concepts in fresh fruit and vegetables, and Technology for breakthrough technologies. Winners are voted by trade visitors during the event.

FRUIT LOGISTICA Innovation Showcases: For market-proven innovations on the market for 1 to 3 years, with exhibition and pitch opportunity on Innovation Stage. Participation from EUR 700.

Innovation Stage: Continuous pitches, award ceremonies, and expert panels focusing on new product development and commercialization.

Startup World: Dedicated platform for emerging companies presenting breakthrough technologies in agriculture and logistics, connecting start-ups with investors and buyers.

Organic Route: Virtual guide connecting visitors with over 200 certified organic exhibitors across halls.

Convenience Route and Retail Routes: Thematic tours guiding buyers to specific product groups and service providers.

Featured companies & exhibitors

With more than 2,500 exhibitors from over 90 countries, and in peak years more than 3,200 exhibitors from 135 countries, Fruit Logistica represents the entire global supply chain.

Exhibitors include multinational growers and exporters, cooperatives, importers and wholesalers, supermarket and retail chains, packaging and labeling companies, machinery manufacturers for sorting and packing, cold chain and logistics providers, seed companies and breeders, certification bodies, and service providers for marketing and IT.

Country Pavilions: Large collective stands from major producing nations including Spain, Italy, Netherlands, France, Germany, USA, Canada, Mexico, Colombia, Peru, Chile, South Africa, Morocco, Egypt, Kenya, India, China, and many others. Recent editions featured 30 Chinese exhibitors and 12 halls with North American companies.

Global Players: Leading companies in fresh produce marketing, seed breeding, post-harvest technology, and logistics present their latest portfolios.

Machinery Leaders: Manufacturers of optical sorters, automated packing lines, and grading machines demonstrate live.

Smart Agriculture: Providers of precision irrigation, drone spraying, LiDAR-based monitoring, and greenhouse climate control.

Retail and Food Service: Buyers from major European retail chains and food service distributors hold scheduled meetings at exhibitor booths.

Agriculture & environmental sectors

The fair covers all agriculture and environmental sectors relevant to fresh produce.

Fresh Fruit and Vegetables: Complete range including apples, berries, citrus, tropical fruits, stone fruits, salads, root vegetables, mushrooms, and herbs, with new varieties focused on flavor, resilience, and shelf life.

Nuts and Dried Fruit: Growing segment with focus on snacking and convenience.

Organic Products: Certified organic produce and conversion products, with strong growth in demand.

Seeds and Breeding: New varieties with resistance to pests, climate adaptation, and improved nutritional profiles.

Smart Agriculture: Precision farming technologies, sensor-based irrigation, drone applications, and greenhouse automation. Award-winning example includes L50, Europe’s first 50-liter, LiDAR-based, EU-designed agricultural spraying drone.

Logistics and Cold Chain: Sustainable transport, temperature monitoring, and waste reduction technologies.

Environmental Services: Certification for sustainable farming, carbon footprint measurement, and circular economy solutions for packaging.

Products, technologies & innovations

Innovation drives growth in fresh produce, and Fruit Logistica showcases the full spectrum from varietal innovation to high-tech.

Fresh Produce Innovations: Recent winners include POMPUR, world’s first ECARF-certified allergy-friendly apple brand from German breeders, and Onix orange characterized by beauty, versatility and resilience. Varietal innovations focus on taste, convenience, and target group branding.

Technology Innovations: Winners include Croptimus, innovative image analysis technology for early detection of diseases and pests in greenhouses, and L50 drone for precise spraying. Technologies on display include optical sorting, AI-based quality grading, robotic harvesting, and blockchain traceability.

Packaging and Sustainability: Compostable films, reusable crates, and lightweight packaging reducing food waste.

Convenience and Fresh-Cut: Fresh-cut salads, snack vegetables, and ready-to-eat fruit concepts responding to consumer lifestyle changes.

Logistics Innovations: Real-time cold chain monitoring, ethylene control, and energy-efficient refrigeration.

Market-Proven Solutions: Innovation Showcases present products on market for 1 to 3 years that have demonstrated value in commercial use, with live pitches on Innovation Stage.

Demonstrations & workshops

Live demonstrations are central to the machinery and technology areas, where equipment runs in real conditions.

Sorting and Grading Demos: Live lines showing optical sorting by color, size, and internal defects, with throughput demonstrations.

Packing Automation: Robotic arms packing delicate fruits, flow wrapping, and labeling systems.

Smart Agriculture Workshops: Workshops on drone spraying, LiDAR monitoring, and greenhouse climate optimization, including data interpretation sessions.

Innovation Stage Pitches: Exhibitors pitch innovations in short slots, followed by Q and A with expert jury and audience voting for Innovation Award.

Organic and Convenience Routes: Guided tours with expert commentary connecting visitors to relevant exhibitors.

Networking Workshops: Matchmaking sessions connecting buyers and suppliers based on product interest, organized via official app.

Ticket types & registration

Tickets are available online only. There will be no on-site ticket sales. Access is reserved for trade visitors only. Ticket shop is open well in advance of the event.

Pricing for the upcoming edition starts from EUR 29. For USD conversion, previous edition online ticket prices are used and converted.

Day Ticket: USD 52.00. Online price EUR 48, valid for one day.

Friday Ticket: USD 31.00. Online price EUR 29, valid for Friday only.

Permanent Ticket: USD 95.00. Online price EUR 88, valid for all three days. In earlier years permanent passes cost EUR 85, day passes EUR 45.

Gold Upgrade: USD 81.00 to USD 92.00. Online price EUR 75 to EUR 85, available only in conjunction with season ticket, includes exclusive benefits such as lounge access, fast lane, and premium catering.

Innovation Showcase Participation: From USD 755.00, EUR 700, for market-proven innovations exhibition plus pitch on Innovation Stage.

Asia Fruit Logistica Comparison: For reference, Asia edition offers one-day pass USD 40 online early bird, three-day pass USD 60 online early bird compared to USD 60 and USD 100 onsite.

Buyer Registration: Complimentary tickets for qualified buyers via matchmaking platform, with early registration recommended.

All tickets include access to all halls, Innovation Zone, stages, and use of official app with exhibitor directory.

Professional & trade visitor access

Fruit Logistica is strictly a trade-only event. Access is reserved for professionals from the fresh produce industry and related sectors.

Trade Visitor Categories: Growers, exporters, importers, wholesalers, retailers, supermarket buyers, food service, packaging suppliers, machinery manufacturers, logistics providers, seed companies, certification bodies, and media.

Trade Proof: Registration requires company proof or business card. Organizer reserves right to verify professional status.

Buyer Programme: Complimentary tickets and matchmaking placement for qualified buyers, with early bird rates for other trade visitors.

Press Accreditation: Approximately 10,000 accredited journalists in peak years, with press center, working spaces, and press conferences.

No Private Visitors: General public not admitted. Students may attend with proof of study in relevant field and trade visitor ticket.

App Support: Official app provides overview of all companies participating in Organic Route and Convenience Route, plus exhibitor directory and hall plan.

Exhibition halls & floor plan

The fair occupies Halls 1 to 27 plus CityCube Berlin, with 190,000 square meters of exhibition space.

Halls 1 to 3: Fresh produce international pavilions, large growers and importers.

Hall 3.2: New Innovation Zone combining FLIA, FLIS and Innovation Stage.

Halls 4 to 8: Fresh produce, machinery, packaging.

Halls 9 to 11: Machinery and Technology, including sorting, grading, packing lines.

Halls 12 to 25: Mixed fresh produce, logistics, country pavilions, including North American exhibitors spread across multiple halls.

CityCube: Congress and innovation stages, award ceremonies, and Startup World.

Floor Plan: Available online and in official app, with thematic routes and searchable exhibitor list. Allow 30 plus minutes to walk outer halls. Free Wi-Fi throughout.

Sustainability & environmental initiatives

Sustainability is integrated across exhibition and operations.

Organic Route: Virtual guide connecting visitors with over 200 certified organic exhibitors, promoting organic farming and conversion.

Packaging Initiatives: Exhibitors showcase compostable films, reusable crates, and lightweight packaging reducing food waste and carbon footprint.

Smart Agriculture for Sustainability: Precision irrigation, drone-based spraying reducing chemical use, and energy-efficient greenhouse technologies.

Cold Chain Efficiency: Technologies for energy-efficient refrigeration, ethylene control extending shelf life, and waste reduction.

Certification: Stands for organic, Fairtrade, Rainforest Alliance, and carbon-neutral certification bodies.

Messe Berlin Sustainability: Venue operates with waste management, energy efficiency, and public transport integration to reduce environmental impact of large-scale event.

Event rules

Trade Only: Admission only for trade visitors with proof of professional activity. No general public admission.

Online Tickets Only: No on-site ticket sales. Tickets must be booked online and activated with ticket code.

Bag Policy: Large luggage and trolleys must be stored at cloakrooms at entrances.

Photography: Allowed for private use. Commercial photography requires exhibitor permission and press accreditation.

Food Safety: Tasting of fresh produce allowed at exhibitor booths with compliance to hygiene regulations. Exhibitors must follow food safety guidelines for sample counters.

Code of Conduct: No harassment or disruptive behavior. Follow instructions of security staff.

No Smoking: Smoking only in designated outdoor areas.

Children: Not recommended due to trade nature and heavy machinery areas. Children under 16 not admitted even with accompanying adult.

How to get there

Address: Berlin ExpoCenter City, Messedamm 22, 14055 Berlin, Germany. Messe Berlin GmbH, Messedamm 22, D-14055 Berlin.

By Train: Berlin Hauptbahnhof is main hub. From Hauptbahnhof take S-Bahn S3, S5, S7, S9 to station Messe Süd or S41, S42 to Messe Nord/ICC, then short walk to entrances. Long-distance ICE trains connect Berlin with all major German and European cities.

By Plane: Berlin Brandenburg Airport BER is 25 km away. Take Airport Express FEX or S-Bahn S9 to Berlin main stations, then S-Bahn to Messe. Taxi journey approximately 35 minutes.

By Car: Exhibition grounds near A100 motorway. Follow signs for Messe Berlin. Parking extremely limited during fair week, public transport strongly recommended.

By Bus: City bus lines 104, 139, 218 stop at Messe.

Public transport & parking

Public Transport: Berlin public transport BVG and S-Bahn fully integrated. Messe Berlin is served by S-Bahn stations Messe Süd and Messe Nord/ICC, plus U-Bahn U2 to Kaiserdamm and Theodor-Heuss-Platz.

S-Bahn: Lines S3, S5, S7, S9 to Messe Süd, lines S41, S42 Ringbahn to Messe Nord/ICC. Frequency every 10 minutes during fair hours.

U-Bahn: Line U2 to Kaiserdamm, short walk to Halls 1 to 10, or to Theodor-Heuss-Platz for CityCube.

Bus: Lines 104, 139, 218, X34, X49 stop at exhibition grounds.

Parking: Multi-storey car parks and open areas P1 to P18 with limited capacity, fee approximately USD 24.00 per day. Pre-booking required via Messe Berlin parking service. Alternative parking at Olympiastadion with shuttle bus.

Shuttle: Free internal shuttle buses connect parking areas, entrances, and halls during peak hours, including CityCube shuttle.

Taxi: Taxi ranks at all main entrances, including South, North, and CityCube entrances.

Accommodation areas

Berlin fills during Fruit Logistica week with over 90,000 industry specialists and exhibitors from more than 90 countries.

Messe Vicinity – Charlottenburg and Westend: Hotels within walking distance to ExpoCenter City, ideal for exhibitors with early build-up and heavy produce displays.

City Center – Mitte and Kurfürstendamm: Business hotels with direct S-Bahn or U-Bahn connection to Messe in 15 to 25 minutes, close to evening networking venues.

Potsdamer Platz and Tiergarten: Upscale hotels, 20 minutes by public transport, popular with international buyers.

Prenzlauer Berg and Friedrichshain: Boutique hotels, 25 to 30 minutes by public transport, trendy areas with restaurants.

Airport Area – BER and Schönefeld: Hotels for visitors flying in and out, with S-Bahn connection.

Booking tip: Use official Messe Berlin hotel booking service via trade-fair-trips partners, choose refundable rates, and book at least 6 months in advance as 75,000 plus visitors create high demand.

Accessibility

Messe Berlin is fully barrier-free.

Mobility: All halls on ground level with wide aisles, ramps, elevators, and accessible entrances. Wheelchairs available for free rental at service counters upon deposit.

Assistance: Accessible toilets in all halls, guide system for visually impaired visitors, induction loops in conference rooms, and quiet rest areas.

Service: Disabled parking spaces close to entrances, accessible shuttle buses, and personal assistance upon prior registration via fruitlogistica@messe-berlin.com.

Reduced Mobility: Free companion ticket for visitors with proof of need for accompaniment.

App Support: Official app helps find accessible routes, elevators, and rest areas on fairgrounds.

Previous year’s highlights

The previous edition demonstrated the fair’s role as benchmark for progress and productivity, with more than 2,500 exhibitors from over 90 countries and around 90,000 participants. The exhibition spanned 26 halls with highly engaged booths bustling with activity.

Innovation awards underlined trade fair’s importance. Winners included POMPUR apple brand developed for specific target group and highly effective L50 drone agricultural drone. The event featured 30 Chinese exhibitors and small but stable numbers of North American exhibitors spread across multiple halls, reflecting global trade patterns.

More than 90 percent of participants gave positive assessment of event, and nine out of ten planned to take part in next edition. The programme included Startup World platform for emerging companies presenting breakthrough technologies in agriculture and logistics, Organic Route connecting visitors with certified organic exhibitors, and New Product Showcase highlighting latest innovations shaping sector. The 20th Innovation Award celebrated anniversary during Fruitful Friday.

Official tickets & registration

Only buy tickets via official shop at https://www.fruitlogistica.com/ to avoid counterfeit and overpricing. Official tickets are digital with dynamic QR codes and personalized names. Tickets are available online only, no on-site sales.

Registration Process: Create account on Messe Berlin ticket shop, select ticket type, pay via credit card, PayPal or SEPA, receive ticket instantly via email and app. Activate ticket with ticket code if provided by exhibitor.

Pricing in USD for orientation based on recent editions: Day ticket USD 52.00, Friday ticket USD 31.00, Permanent ticket USD 95.00, Gold Upgrade USD 81.00 to USD 92.00 only valid in conjunction with season ticket, Innovation Showcase participation from USD 755.00. Permanent passes in earlier years cost USD 92.00, day passes USD 49.00.

Buyer Registration: Complimentary tickets for qualified buyers via matchmaking platform, with early bird rates for other trade visitors.

Contact: +49 30 30382318, fruitlogistica@messe-berlin.com